Roolly

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Terms of Use

Roolly — AI short-film studio · Last updated: September 27, 2026

These Terms of Use ("Terms") are a binding agreement between you and Stedmy, LLC ("Roolly", "we", "us"), the operator of the Roolly mobile application, the website at roolly.app and all related services (the "Service"). By downloading, opening or using the Service you accept these Terms. If you do not accept them, do not use the Service.

Read Sections 8 to 12 and Section 19 carefully. Roolly is a tool, not a publisher. Every character and every film you make with it is your content, made at your direction, and you carry the full legal responsibility for it. Those sections also limit our liability and, for users in the United States, require most disputes to be resolved by individual arbitration instead of a court or a class action.

1. What Roolly is — a tool, not a publisher

Roolly sells access to an automated technical tool. You build a cast of characters — from a photo, or from a written description — then you write a premise or choose a template, pick a length and a tone, and software, including generative AI models operated by third parties, writes a script, draws a storyboard, films each scene and cuts the scenes into a short film. The characters (their portraits and character sheets), the scripts, the storyboards, the stills, the clips, the films and their posters are "Creations"; the photos, descriptions, premises, twists and edits you provide are "Inputs".

Every Creation is produced automatically, on your instruction, for you alone. You choose the Inputs, you review the storyboard, you may rewrite or redraw its scenes, and your approval is the instruction to film it. We do not commission a Creation, select its subject, review it, approve it, publish it, distribute it or exercise any editorial control over it. We are an intermediary technical service provider in the sense of applicable law, including Section 230 of the U.S. Communications Decency Act, the safe-harbour provisions of the U.S. Digital Millennium Copyright Act ("DMCA") and the corresponding intermediary-liability rules of other jurisdictions.

Creations are synthetic media. They are AI-generated fiction, not photographs or recordings of real events: the pictures, the motion, the voices and the sound are all generated. A Creation may not faithfully represent any person, place, object or moment, may deviate from the premise or the template, and may contain errors and visual or audible artifacts. It must never be presented as authentic.

2. Eligibility

You must be at least 18 years old to use the Service. We do not knowingly allow anyone under 18 to use it, and photos or descriptions depicting minors may never be used to build a character (Section 7).

You confirm that you are not located in, and are not a national of or ordinarily resident in, a country subject to comprehensive U.S. sanctions, and that you are not on any U.S. government restricted-party list.

3. Your account

Roolly creates an anonymous account for you automatically on first launch. There is no registration and no password. Your account lives in your device's secure storage, so clearing that storage, resetting the device or moving to another device may make the account — including its credits, cast and films — permanently unreachable. Because the account carries no identifying information, we cannot restore an account we cannot identify, and we are not responsible for loss of access caused in this way. Deleting your account, or erasing every character built from a photo, is done from within the app and is described in the Privacy Policy.

4. Credits, purchases and subscriptions

The Service runs on virtual credits. The credit cost of a character and of a film is shown before you start it; a film's cost depends on its length. Prices may change at any time.

Credits are obtained through purchases of credit packs, through the Roolly Plus subscription, or through promotional grants such as the free starter credits.

Purchases are made through the Apple App Store and are also governed by Apple's terms. A subscription renews automatically for the same period until you cancel it at least 24 hours before the end of the current period through your App Store account settings; subscription credits are delivered per billing period. Managing, cancelling and requesting a refund for an App Store purchase is done through your Apple account, and refund decisions are Apple's, not ours.

Credits have no monetary value, are not property, are non-transferable, cannot be exchanged for cash and can only be used inside the Service. Credits do not expire while your account exists. Except where applicable law requires otherwise, consumed credits are non-refundable.

When credits are consumed. The credits for a character or a film are held when you start it. A character's credits are consumed when the character is delivered. A film's credits are consumed when the film is delivered; if you discard a storyboard before approving it, the held credits are returned in full. Credits are consumed whether or not you are satisfied with the result — dissatisfaction with an AI output is not a technical failure. Rewriting or redrawing a scene on the storyboard, within the limits the app shows, costs nothing extra.

If a character or a film fails for a technical reason on our side, or is stopped by the automated screening described in Section 9, the credits held for it are returned to your balance automatically. That automatic return is your sole and exclusive remedy for a failed or stopped generation.

We may change, suspend or discontinue the credit system, with reasonable notice where the law requires it.

5. The licence we give you

Subject to these Terms we grant you a limited, personal, revocable, non-exclusive, non-transferable, non-sublicensable licence to use the Service on devices you own or control. No other right is granted, expressly or by implication.

6. Your content and the licence you give us

You keep ownership of the photos and the text you add. As between you and us, and to the extent the law recognises ownership of AI-generated output, the Creations made from your Inputs are yours. We claim no ownership of either. Templates, and the story, look and shot plan they carry, remain ours (Section 14); a film you make from a template is yours, the template is not.

You grant us a worldwide, non-exclusive, royalty-free licence to host, store, reproduce, transmit and process your Inputs and Creations solely in order to operate the Service for you — including transmitting them to our storage and AI-processing providers so that the result you asked for can be produced and delivered. This licence exists only to run the Service for you: it does not permit us to publish your content, license it to third parties, advertise with it or use it to train AI models. It ends when the content is erased, except for copies that must be retained for the limited purposes described in the Privacy Policy.

You represent and warrant that, for every photo you add: you own it or hold every right and licence needed to use it in the Service; every identifiable person in it is an adult who has given you informed, documented and currently valid consent to have their likeness used to generate synthetic images, videos and voices and to any use you then make of the result; and the photo and its use infringe no copyright, trademark, privacy, publicity, personality, moral, contractual or other right of any person. The same applies to a description, premise or twist that identifies a real person, by name or otherwise. These representations are made by you each time you start a character or a film.

7. Prohibited content and conduct

You must not add to the Service, or use it to create:

You must also not:

We may remove content, refuse a generation, and suspend or permanently terminate any account that breaches this Section, at any time and without notice where the breach is serious or repeated.

8. You are solely responsible for your Creations

BY ADDING AN INPUT, APPROVING A STORYBOARD OR GENERATING A CREATION YOU ACKNOWLEDGE AND ACCEPT THAT THE INPUT, THE RESULTING CONTENT AND EVERY USE OF IT ARE YOUR SOLE RESPONSIBILITY, AND THAT Stedmy, LLC BEARS NO RESPONSIBILITY OR LIABILITY FOR THEM WHATSOEVER.

You are the author, the operator and the controller of every Creation you generate. You alone decide which photo or description to add, which premise, template, length and tone to use, which scenes to keep, rewrite or redraw, whether to approve the storyboard, and what to do with the result. You are therefore solely and fully responsible for:

To the maximum extent permitted by applicable law, Stedmy, LLC, its members, officers, employees, contractors, suppliers and service providers are not responsible or liable, on any legal basis, for user Inputs, for Creations generated at a user's direction, or for any loss, damage, claim, cost or dispute arising from them.

Nothing in this Section makes us the author, publisher, distributor or endorser of any Creation, and nothing in it is an assumption of any duty to monitor user content.

9. Automated screening does not shift responsibility

Photos are screened automatically before a character is built, generated pictures are screened before they are kept, and written Inputs are checked against a list of refused terms; an Input that appears to involve a minor is rejected, and a generation that fails the screen is stopped and its credits returned. Repeated attempts lead to permanent blocking. This screening is a purely automated, best-effort abuse-prevention measure. It is not a review, an approval or a warranty that any Input or Creation is lawful, and it may produce both false positives and false negatives.

Performing this screening — like acting on a content report, removing content or blocking an account under Section 7 — is a voluntary protective measure and does not make us a publisher of user content, does not create any duty of care to review content, and does not transfer any part of your responsibility under Section 8 to us.

10. Assumption of risk

Generative AI is probabilistic. Identical Inputs can produce different outputs; a character may not resemble the photo or the description it came from; a film may depart from its premise, its template or its storyboard; dialogue, voices and sound may be wrong, garbled or missing; results can be inaccurate, distorted, unflattering, unexpected or offensive; and no filter catches everything. You knowingly and voluntarily assume all risk arising from your use of the Service and from the nature of AI-generated output, and you accept that we cannot guarantee that a Creation will resemble anyone, tell the story you had in mind, be usable for any particular purpose, or be free of content you did not want.

11. Indemnification

You agree to indemnify, defend and hold harmless Stedmy, LLC and its members, officers, employees, contractors, suppliers, service providers and licensors (the "Indemnified Parties") from and against any and all claims, demands, actions, investigations, proceedings, damages, judgments, settlements, fines, penalties, losses, costs and expenses — including reasonable attorneys' fees and the costs of responding to a subpoena or regulatory request — arising out of or relating to:

We will notify you of any claim for which we seek indemnity and may, at our option and at your expense, assume the exclusive defence and control of it; you may not settle any claim in a way that imposes any obligation or admission on an Indemnified Party without our prior written consent. This obligation survives termination of these Terms.

12. Release

To the maximum extent permitted by law, you release the Indemnified Parties from all claims, demands, damages and liabilities of every kind, known and unknown, arising out of or connected with any dispute between you and a third party — including any person depicted in an Input or a Creation, any recipient of a Creation, and any platform on which a Creation is published.

If you are a California resident, you expressly waive California Civil Code § 1542, which says: "A general release does not extend to claims that the creditor or releasing party does not know or suspect to exist in his or her favor at the time of executing the release and that, if known by him or her, would have materially affected his or her settlement with the debtor or released party."

13. Copyright complaints (DMCA)

We respect intellectual-property rights and respond to valid notices. If you believe content processed through the Service infringes your copyright, send a written notice to support@stedmy.com containing: your physical or electronic signature; identification of the work claimed to be infringed; identification of the material and information reasonably sufficient to locate it; your contact details; a statement that you have a good-faith belief the use is not authorised by the copyright owner, its agent or the law; and a statement, under penalty of perjury, that the information in the notice is accurate and that you are the owner or authorised to act on the owner's behalf.

We remove or disable material in response to valid notices and terminate repeat infringers in appropriate circumstances. If your material was removed by mistake you may send a counter-notice to the same address with the elements required by 17 U.S.C. § 512(g). Knowingly misrepresenting that material is infringing may make you liable for damages under 17 U.S.C. § 512(f).

14. Our intellectual property

The Service — its software, source code, design, user interface, the template catalog (every template's story, look, shot plan, poster and sample film), prompts, models, trade dress, the Roolly name, the wordmark and the mark, and all related intellectual property — belongs to us or our licensors and is protected by law. Nothing in these Terms transfers any of it to you. Any feedback you send us may be used freely, without restriction or compensation.

15. Third-party services

The Service depends on third parties, including cloud infrastructure, content delivery, AI model providers, subscription tooling, payment processors and the Apple App Store. Their availability, behaviour, terms and output are outside our control, and we are not responsible for interruptions, changes, errors or failures caused by them.

16. Suspension, termination and survival

You may stop using the Service at any time and may delete your account from within the app (see the Privacy Policy). We may suspend or terminate your access, with or without notice, if you breach these Terms, if we reasonably suspect unlawful use, or where the law requires it. On termination, unused credits are forfeited except where the law requires otherwise, and your licence under Section 5 ends immediately.

Sections 6 (the licence you give us, to the extent needed for retained copies), 8, 9, 10, 11, 12, 14, 17, 18, 19, 20 and 23 survive termination.

17. Disclaimers

THE SERVICE AND EVERY CREATION ARE PROVIDED "AS IS" AND "AS AVAILABLE", WITH ALL FAULTS AND WITHOUT WARRANTY OF ANY KIND. To the maximum extent permitted by law we disclaim all warranties, express, implied and statutory, including merchantability, fitness for a particular purpose, title, non-infringement, accuracy, and any warranty arising from course of dealing or usage of trade.

We do not warrant that the Service will be uninterrupted, secure, timely or error-free, that any Creation will be accurate, lawful in your jurisdiction, suitable for any purpose, or free of third-party rights, or that defects will be corrected. No advice or information obtained from us creates any warranty not expressly stated here.

18. Limitation of liability

TO THE MAXIMUM EXTENT PERMITTED BY LAW, THE INDEMNIFIED PARTIES WILL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, EXEMPLARY OR PUNITIVE DAMAGES, OR FOR ANY LOSS OF PROFITS, REVENUE, DATA, CONTENT, GOODWILL, OPPORTUNITY OR REPUTATION, ARISING OUT OF OR RELATING TO THE SERVICE, ANY CREATION, OR THESE TERMS, ON ANY THEORY OF LIABILITY, EVEN IF ADVISED OF THE POSSIBILITY OF SUCH DAMAGES.

TO THE MAXIMUM EXTENT PERMITTED BY LAW, THE TOTAL AGGREGATE LIABILITY OF THE INDEMNIFIED PARTIES FOR ALL CLAIMS RELATING TO THE SERVICE WILL NOT EXCEED THE GREATER OF (A) THE AMOUNT YOU ACTUALLY PAID US FOR THE SERVICE IN THE TWELVE MONTHS BEFORE THE EVENT GIVING RISE TO THE CLAIM, OR (B) USD 50.

These limits apply even if a limited remedy fails of its essential purpose, and they allocate the risk between us in exchange for the price of the Service; without them the Service could not be offered at this price.

Mandatory exceptions. Nothing in these Terms excludes or limits liability that cannot be excluded or limited under applicable law — including liability for death or personal injury caused by negligence, for fraud or fraudulent misrepresentation, for intent or gross negligence, and any mandatory statutory consumer right you have where you live. Some jurisdictions do not allow the exclusion of implied warranties or of incidental or consequential damages, so parts of Sections 17 and 18 may not apply to you.

19. Dispute resolution, arbitration and class-action waiver

First, contact us. Most disputes can be resolved informally. Before starting any proceeding, send a written description of the dispute and the relief you seek to support@stedmy.com. Both sides agree to try in good faith to resolve it for 60 days after that notice.

Arbitration (users in the United States). If the dispute is not resolved, you and Stedmy, LLC agree that it will be settled by binding individual arbitration administered by the American Arbitration Association under its Consumer Arbitration Rules, before a single arbitrator, in the English language, seated in New Castle County, Delaware, with participation permitted by telephone or video. The arbitrator decides all issues except the enforceability of the class-action waiver below, which only a court may decide. Judgment on the award may be entered in any court of competent jurisdiction. The Federal Arbitration Act governs this Section.

Exceptions. Either party may bring an individual claim in small-claims court, and either party may seek injunctive or equitable relief in court to protect intellectual-property rights or to stop unauthorised access to the Service.

Class-action waiver. ALL CLAIMS MUST BE BROUGHT IN AN INDIVIDUAL CAPACITY. YOU AND Stedmy, LLC WAIVE ANY RIGHT TO A JURY TRIAL AND ANY RIGHT TO BRING OR PARTICIPATE IN A CLASS, COLLECTIVE, CONSOLIDATED OR REPRESENTATIVE ACTION. The arbitrator may not consolidate claims or preside over any form of representative proceeding. If this waiver is held unenforceable as to a particular claim, that claim — and only that claim — proceeds in court, and the rest of this Section still applies.

How to opt out. You may reject this arbitration agreement by emailing support@stedmy.com with the subject "Arbitration Opt-Out" within 30 days of first accepting these Terms. Opting out does not affect any other part of these Terms.

Consumers outside the United States. If you are a consumer resident in the European Union, the United Kingdom, Switzerland, Türkiye, or another jurisdiction whose mandatory law gives you the right to bring proceedings before your local courts, this arbitration agreement and the class-action waiver do not apply to you to the extent that law says so, and you keep the protections and the forum that law gives you. EU consumers may also use the European Commission's online dispute-resolution platform.

20. Governing law and venue

These Terms and any dispute arising out of them or the Service are governed by the laws of the State of Delaware, United States, excluding its conflict-of-law rules and the United Nations Convention on Contracts for the International Sale of Goods. To the extent a dispute is not subject to arbitration under Section 19, it will be brought exclusively before the state and federal courts located in New Castle County, Delaware, and both parties consent to that jurisdiction — except where mandatory consumer-protection law in your country of residence gives you the right to bring proceedings there and to rely on the protections of that law.

21. Apple

These Terms are between you and Stedmy, LLC only, not with Apple, and Stedmy, LLC alone is responsible for the app and its content. Apple has no obligation to furnish maintenance or support for the app and, to the maximum extent permitted by law, has no warranty obligation of any kind with respect to it. Apple is not responsible for addressing any claim relating to the app, including product-liability claims, claims that the app fails to conform to a legal requirement, and claims under consumer-protection or similar legislation, nor for the investigation, defence, settlement or discharge of any third-party intellectual-property claim relating to it. Apple and its subsidiaries are third-party beneficiaries of these Terms and may enforce them against you.

22. Changes to these Terms

We may update these Terms. Material changes will be communicated in the Service before they take effect, and continued use after the effective date means you accept them; if you do not, stop using the Service and delete your account. The current version is always available at https://roolly.app/terms.

23. General

Severability. If any provision is held invalid or unenforceable, it will be limited or severed to the minimum extent necessary and the rest of these Terms remains in full force.

No waiver. Our failure to enforce any provision is not a waiver of it, and no waiver is effective unless in writing.

Assignment. You may not assign or transfer these Terms or any rights under them. We may assign them freely, including in connection with a merger, acquisition or sale of assets.

Force majeure. Neither party is liable for a failure or delay caused by events beyond its reasonable control, including outages of third-party infrastructure or AI providers, acts of government, network failures and natural events.

Entire agreement. These Terms and the Privacy Policy are the entire agreement between you and us about the Service and replace all prior understandings about it.

No third-party beneficiaries, except the Indemnified Parties and Apple as stated in Sections 11, 12 and 21.

Notices. We may give you notice inside the Service; you give us notice at support@stedmy.com.

Language. These Terms are drafted in English. Any translation is provided for convenience only, and the English version governs.

24. Contact

Stedmy, LLC
Delaware, United States
Email: support@stedmy.com

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